AI-coached newsroom builder

Newsrooms
built
for journalists

Say what your company really does. Journalists and AI agents quote the experts they understand.

Build your newsroom

Infera.ai · About

AI answers in 40 ms via the cloud. Startup Infera solves the GPU shortage

Founded 2021 in Amsterdam. 900 customers, 12 billion requests a month.

The gap

Most About pages don't answer a journalist's first questions

A normal About page

purpose   "democratising access to AI"
mission   "empowering the next generation
           of builders"
journey   "our story since 2021"
what      —
proof     —

Purpose, mission, journey. Interchangeable with every competitor. A journalist can't tell what you do, so they go and ask one of them instead.

The same company, on Potilion

what      "Companies run their AI models
           on our machines and get answers
           in 40ms, without buying a GPU"
founded   2021, Amsterdam
proof     900 customers, 12B requests/month
contact   Mara Ellis, direct line
schema    Organization ✓

What you do, when you started, the proof, and a person to call. Enough for a reporter to quote, and for an AI agent to repeat.

Generative Engine Optimization (GEO)

Answer the reporter. The engine is reading the same page

A journalist on deadline and an AI engine building an answer do the same thing: take the first source they can parse. If that isn't you, it's whoever was easier to read.

Gemini cites an average of three sources per answer. ChatGPT, fifteen.

The coach

It marks up your draft the way a desk editor would

Not a score. We tell you what a desk editor asks: who, what, when, and why this is news.

Missing

Nothing here a reporter could quote. No number, no named source, no date.

Add the facts

Weak

“Revolutionary” tells a reporter nothing. Swap it for the number.

Fix line

Blocked

press@ is a queue, not a person. Reporters on deadline skip it.

Name a contact

Four sections, one hour

The structure is not optional, so we make it the product

Every newsroom ships the four things a journalist looks for, and an AI agent needs to find. The builder won't let you skip one quietly.

  1. About

    One line a reporter grasps in five seconds

  2. Named contact

    A person with a direct email, never press@

  3. Bios & press kit

    Faces and hi-res assets, ready to drop into a story

  4. News

    Dated announcements with a capsule an AI agent can lift verbatim

Ships with

Subdomain
you.potilion.com, live the moment you publish
Custom domain
news.yourcompany.com with a certificate
Subscribers
Journalists follow; publishing sends the email
GDPR double opt-in
Confirmed consent, per-recipient unsubscribe

Pricing

Draft free. Go public for three dollars

A press kit is one company's newsroom: its About, contact, bios, assets and news. Agencies run one per client.

Free

$0

1 press kit, private

Draft privately and share by link, one reporter at a time.

  • Full newsroom builder
  • Private preview link
  • Public URL on a subdomain
  • Journalists can subscribe
  • One AI Draft, to see it work
Start drafting

Basic

$3

1 press kit

Findable, and written with the coach in the margin. Another market is another three dollars.

  • Everything in Free
  • Public URL on a subdomain
  • schema.org, llms.txt, sitemap
  • Journalists can subscribe
  • AI Draft and whisper coaching
  • Extra press kits, $3 each
Go public

Pro

For agencies

$29

10 press kits

Ten clients on one bill, imported from a list, each on its own domain.

  • Everything in Basic
  • 10 press kits included
  • Bulk import from a client list
  • Custom domain
  • Team collaboration
Run an agency

Scaling

$3
per press kit, on any plan
$29
Pro, introductory
$1
per press kit beyond 10

Your newsroom can be live before lunch

Build your newsroom